Basic directions of activity

Leading defence magazine for Asia & Pacific is targeted at all serving senior military officers in the armed forces, senior civil servants in the related government departments/ministries and senior executives in the defence and related industries.

With a circulation of over 23000 copies (19800 copies certified by ABC in 2002) published eight issues per year AMR is the largest circulated defence magazine in the region.

Geographical breakdown: South East Asia (7162 copies): Brunei – 106, Indonesia – 1273, Malaysia – 1819, Philippines – 1352, Singapore – 1564, Thailand – 1048. South Asia (4003 copies): Bangladesh – 121, India – 2161, Myanmar – 68, Nepal – 126, Pakistan – 1292, Sri-Lanka – 235;

North Asia (4319 copies): China PRC – 869, Cambodia – 28, Hong Kong – 67, Japan – 731, Laos – 22, North Korea – 66, South Korea (ROK) – 1235, Taiwan – 1259, Vietnam – 42;

Pacific (1603 copies): Australia – 1298, New Zealand – 294;

Others – 2753 copies;

Promotional copies – 350;

Exhibition distribution – 750.

Readership breakdown: armed forces – 62.38%, government and MoD – 21.66%, defence industry – 11.28%, education / training institutes – 3.87%, others – 0.81%.